DDB creates secret fishing spots for life jacket maker

DDB Group New Zealand has created a new app for life jacket maker Hutchwilco in a bid to get fishermen to improve their safety by leaving details of which spots they like to go to.

Many fishermen like to keep their best spots secret to avoid them becoming crowded, but the new spots highlight how dangerous this can be, making it almost impossible to locate them if they have an accident.

The app allows them to log their favourite spots, so if they do not come home a loved one can log in and send the details to the coastguard.

In the press statement the company said: “No matter how good we make our lifejackets, if no one knows where they’ve gone the likelihood of finding them if they get in trouble is close to impossible.”