2 articles

DDB creates secret fishing spots for life jacket maker

DDB Group New Zealand has created a new app for life jacket maker Hutchwilco in a bid to get fishermen to improve their safety by leaving details of which spots they like to go to. Many fishermen like to keep their best spots secret to avoid them becoming crowded, but the new spots highlight how dangerous this can be, making it almost impossible to locate them if they have an accident. The app allows them to log their favourite spots, […]

Lifejacket developed for fishermen

NEIL RATLEY Maritime New Zealand is encouraging commercial fishermen to go above and beyond the legal requirements to help save lives and a couple of Bluff fishermen may have the solution. Concern fishermen were not wearing lifejackets on the job prompted fifth generation fisherman Paul Pasco and commercial cray fisherman and skipper Brad Johnson to join Southern Ocean Safety Equipment Ltd owner Steven Sargeant to develop a lifejacket for commercial fishermen.  »It’s not a lifejacket stored and hidden away under […]