Regatta, launches new visual identity

In November 2011 Regatta, the Norwegian manufacturer of buoyancy aid and lifejackets, will launch a new visual identity. The well known « R » is still visible in the new symbol, and the logo has a distinctive, classic styled signature.

Regatta has been a well known trademark since the 1960’s and the logo designed in 70’s has been relatively unchanged until today.

Finding a new visual identity has been an important process, focusing on Regatta’s history and values, creating a new and exciting visual platform for the future.

In addition to the production of lifejackets, Regatta experience a growing demand for floatation garment, where design and colors reflect the trends and fashion in general. The new symbol may appear both as a logo for the brand Regatta and as a design element in various forms. The Regatta product range is well known worldwide and give people the opportunity to be safe at sea both in a recreational and a professional context. This is a great motivation for the Regatta Team and gives inspiration to develop new and exciting products for our customers. We are proud of our history and welcome the future.

Best regards Regatta AS

Irene V. Mjelde
Managing Director

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